Why should the software company earn part of the payment?
Because you can't build a durable partnership on one side keeping everything.
Here is the basic logic of every software company we talk to: they have merchants, the merchants process cards, and the software company earns exactly nothing from any of it. If they can't make money on payments, payments are just a cost center and a support burden — there is no reason to care which processor wins.
We think that's a broken arrangement, and we say so plainly: if the software company can't earn, the partnership doesn't work.
From customer to partner
Kuvex shares payment economics with the ISVs who bring merchants. You keep building your product; your merchants process through Kuvex; a share of the margin comes back to you — recurring, proportional to the volume your software creates.
This isn't generosity. It's alignment. When the software company earns on payments, it has a reason to onboard merchants well, to keep them healthy, to grow their volume. The incentives point the same direction — which is exactly what you want from infrastructure you're going to build on for years.
Some providers do offer revenue programs — if you're willing to become a payments platform yourself, with the compliance and operations that implies. Our version requires none of that. You stay a software company. The economics come to you anyway.